Bruce Buffer has been the ‘Official Voice of the Octagon’ for the Ultimate Fighting Championship (UFC) since 1997 and continues to announce UFC events internationally. Bruce is President & CEO of Buffer Enterprises, Inc., through which he manages his entrepreneurial ventures. He has proven himself as a motivational speaker and has received praise from across the industry for his management and guidance of the successful career of his brother, Michael Buffer, the world-famous sports and entertainment announcer. Bruce’s work involves the creation, design and management of all product and promotional licensing surrounding Michael Buffer’s world famous, ‘Let’s Get Ready to Rumble®’ trademark phrase, which has grown into a major international enterprise with over $400 million in retail sales. He is also a successful writer & podcaster. In this interview, I speak to Bruce Buffer, Entrepreneur, Announcer & Icon of the Ultimate Fighting Championship (UFC). We discuss the power and attraction of combat sports, the growth of the UFC, and dive into what it really takes to prepare, fight and succeed in one of the world’s most extreme sports.