Ever wonder how the biggest brands in the world make it to the top? Here’s a hint: it’s more than just a well-placed billboard or a TV ad. According to Erik Huberman, the Founder and CEO of Hawke Media, there’s a common framework behind every successful marketing strategy. After helping over 3,000 brands find success through his holistic approach, Erik has distilled the art of marketing into three core elements: awareness, nurturing, and trust. Without all three, the system fails. Erik details this method in his new book, The Hawke Method. Erik Huberman launched Hawke Media in 2014. Now valued at over $100 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two eCommerce companies by the age of 26.   In this interview, I speak to Erik Huberman about The Hawke Method, and how awareness, nurturing and trust come together to become the most powerful marketing tools you will ever use.

Thought Economics

Jacqueline Gold CBE is Chief Executive of Ann Summers and Knickerbox and is renowned for managing a business run by women, for women. Jacqueline is an activist for women in business, championing female entrepreneurs and, through sharing her own experiences, aims to better the working environment for women. Her attitude towards female empowerment and gender equality inspires countless generations of women to pursue their dreams and celebrate their successes, not least her 11-year-old daughter Scarlett. In this exclusive interview, I spoke to Jacqueline Gold CBE about her incredible entrepreneurship journey with Ann Summers and her work empowering women in the workplace.

Thought Economics

José Neves started his first business aged just 19, creating software for business in the North of Portugal.  His family had a history in shoemaking, and it was perhaps inevitable that fashion would play a role in his career – but few could have predicted the decade long-journey, beginning in the depths of the global financial recession, that would see José take the idea for a luxury fashion eCommerce marketplace and build it into Farfetch; a business with close to 3,000 employees, 3m customers, almost U$1bn in listed merchandise, and a market capitalisation approaching U$6bn – making José a billionaire in well-under 10 years from a standing start. I caught up with José to learn more about his entrepreneurship journey, and building a global luxury brands business.

Thought Economics

Stay up to date. Signup to my newsletter.

We use cookies on our website to give you the best possible experience. By continuing to use our site, we assume you are OK with that.
Accept Privacy Policy