Will Ahmed is the Founder and CEO of WHOOP, which has developed next generation wearable technology for optimizing human performance and health. WHOOP members include professional athletes, Fortune 500 CEOs, fitness enthusiasts, military personnel, frontline workers, and a broad range of people looking to improve their performance. WHOOP has raised more than $400 million from top investors and is valued at $3.6 billion, making it the most valuable standalone wearables company in the world. In this interview, I speak to Will Ahmed about his mission to transform human-health, and what he’s learned from building one of the world’s most valuable startups.

Thought Economics

We are all experiencing unprecedented levels of stress and burnout. Exhaustion is at an all-time high. Leaders are depleted, employees are burning out at an alarming rate, and parents met their breaking point long ago. We are struggling and in desperate need of a new path forward. In this interview, I spoke to Nataly Kogan, author of The Awesome Human Project, about burnout, stress, and balance. We discuss how to strengthen our emotional fitness, create a more supportive relationship with ourselves, reduce self-doubt and become the boss of our brains! As Nataly says, “There is an Awesome Human within every single one of us.”

Thought Economics

Mr Noor ul Owase Jeelani is a world-renowned neurosurgeon, philanthropist, and entrepreneur. With a surgical career spanning 20 years, he is currently Consultant Paediatric Neurosurgeon at Great Ormond Street Hospital (GOSH), world leader in craniopagus twin separation, and Founder of Gemini Untwined. In this interview, I speak to Owase Jeelani about what we can learn from the mindset of surgery, how to make decisions in life and death situations, and how to overcome our biases to enable better strategic thinking.

Thought Economics

In Noise: A Flaw in Human Judgement, Nobel Prize Winner, Daniel Kahneman together with co-authors Olivier Sibony, and Cass R. Sunstein show how noise helps produce errors in many fields, including medicine, law, public health, economic forecasting, food safety, forensic science, bail verdicts, child protection, strategy, performance reviews and personnel selection. And although noise can be found wherever people make judgments and decisions, individuals and organizations alike commonly ignore to its role in their judgments and in their actions. They show “noise neglect.” With a few simple remedies, people can reduce both noise and bias, and so make far better decisions. In these interviews, I speak to Daniel Kahneman (winner of the 2002 Nobel Prize in Economic Sciences and the National Medal of Freedom in 2013) and Cass R. Sunstein (Robert Walmsley University Professor at Harvard, where he is founder and director of the Program on Behavioural Economics and Public Policy). We talk about how noise impacts our decision making, how judgements are made, and why we need think about making decisions, much like washing our hands.

Thought Economics

Steven Kotler is one of the world’s foremost experts on high performance. He is a New York Times bestselling author, a multi award-winning journalist and Executive Director of the Flow Research Collective. He is also at the bleeding-edge of research around how technology and innovation will be impacting the future of human performance, a topic he covers in his forthcoming book The Future is Faster Than you Think (Peter H. Diamandis, Steven Kotler, 2020).
In this exclusive interview, I spoke to Steven to learn more about elite performance, his learnings from working with the world’s most elite performers, and how we can apply those learnings to our own lives.

Thought Economics

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