Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests. The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller. His books, including Influence and Pre-Suasion, have sold more than five-million copies in 41 different languages. Dr. Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business. His Six Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence. As a keynote speaker, Dr. Cialdini has earned a world-wide reputation for his ability to translate the science into valuable and practical actions. His on-stage stories are described as dramatic and indelible. Because of all of this, he is frequently regarded as “The Godfather of Influence”. In this exclusive interview, I speak to Dr. Robert Cialdini, Renowned Scientist, New York Times Best-Selling Author and CEO of Influence at Work (IAW®) about the power of influence, how to build influence and the tools of the best influencers in the world.