Our inability to disconnect extreme events from the norm also affects our perceptions of business. The picture we see of the business environment shows us the tails not the curve, we here about the super exciting startups, and the gigantic behemoths but we don’t see much about the middle; the small and medium sized businesses who account for the majority. We don’t see that of the 6 million companies in the US, 90% have less than 20 employees. I caught up with Rand Fishkin, Founder of SparkToro and Co-Founder of MOZ & Inbound.com to understand more about the realities of starting-up, and what we can learn from the businesses in the middle.