Seth Godin is the author of 20 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. His book, This Is Marketing, was an instant bestseller around the world. His latest book, The Practice, is already a bestseller. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide. In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000 people have taken the powerful Akimbo workshops he founded, including thealtMBA and The Marketing Seminar. In this exclusive interview, I spoke to Seth Godin about what it means to be creative, and how we can use the skills of creativity.

Thought Economics

Research has shown that evolution has created the psychological mechanisms which have enabled, and emboldened the spread of faux-intellectual movements (anti-vaccination, climate-deniers) and which can explain most of our deep rooted preferences, beliefs, and consumption instincts. To learn more, I spoke to Dr. Gad Saad a professor, evolutionary behavioural scientist, author, and public intellectual.  Gad has become one of the world’s most sought after commentators in this field, his YouTube channel, ‘The Saad Truth’ has close to 145,000 subscribers and has been viewed over 14 million times.

Thought Economics

José Neves started his first business aged just 19, creating software for business in the North of Portugal.  His family had a history in shoemaking, and it was perhaps inevitable that fashion would play a role in his career – but few could have predicted the decade long-journey, beginning in the depths of the global financial recession, that would see José take the idea for a luxury fashion eCommerce marketplace and build it into Farfetch; a business with close to 3,000 employees, 3m customers, almost U$1bn in listed merchandise, and a market capitalisation approaching U$6bn – making José a billionaire in well-under 10 years from a standing start. I caught up with José to learn more about his entrepreneurship journey, and building a global luxury brands business.

Thought Economics

To learn more about how technology has stolen our attention; and what we can do to get it back, I spoke to James Williams (Writer & researcher on the philosophy and ethics of technology, author of ‘Stand out of Our Light’),  Jamie Bartlett (Author and Director of the Centre for the Analysis of Social Media) and Professor Adam Alter (Author & Associate Professor of Marketing at New York University’s Stern School of Business)

Thought Economics

My interview with John Sculley, CEO of Apple Inc from 1983-1993 who grew the company from $800 million to over $8 billion in revenues

Thought Economics

To learn more about how to build the brand of an entrepreneur, I caught up with Gary Vaynerchuk- one of the world’s most recognised entrepreneurs, with (at the time of writing) over 1.32 million twitter followers, over 1.22 million facebook fans and many videos on youtube with more than 500,000 views.

Thought Economics

A conversation with Troy Carter, the strategist and manager behind household names like Lady Gaga, John Legend, Meghan Trainor and Miguel; who is also a serial-entrepreneur and investor with holdings in companies including Spotify, Warby Parker, Songza, Dropbox, Fab and Uber.

Thought Economics

Guest article written for AllAboutAlpha.com – the official publication of the Chartered Alternative Investment Analyst (CAIA) Association Originally posted at: http://allaboutalpha.com/blog/2012/08/26/alpha-hunter-jeff-joseph-on-taking-funds-to-market/ The financial crisis has changed the landscape for any industry wishing to attract and retain investors. By the end of 2009, most investment managers were- essentially- in survival mode,…

Thought Economics

An Interview with Interbrand Chairman, Rita Clifton In February 2012 in a paper titled, “The Role of Brands in Human Culture” I noted the significance of branding in our world.  To illustrate this, we should note that the top 10 global brands (as measured by the Interbrand index) have a…

Thought Economics

Guest article written for AllAboutAlpha.com – the official publication of the  Chartered Alternative Investment Analyst (CAIA) Association Originally posted at: http://allaboutalpha.com/blog/2012/04/26/the-brand-of-hedge-funds/ With almost US$2 Trillion under management, the hedge fund industry is a significant component of the global financial market.  To put their size in context however, it is important to…

Thought Economics

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