A Conversation with Gary Vaynerchuk

To learn more about how to build the brand of an entrepreneur, I caught up with Gary Vaynerchuk- one of the world’s most recognised entrepreneurs, with (at the time of writing) over 1.32 million twitter followers, over 1.22 million facebook fans and many videos on youtube with more than 500,000 views.

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A Conversation with Troy Carter

A conversation with Troy Carter, the strategist and manager behind household names like Lady Gaga, John Legend, Meghan Trainor and Miguel; who is also a serial-entrepreneur and investor with holdings in companies including Spotify, Warby Parker, Songza, Dropbox, Fab and Uber.

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Taking Funds to Market

Guest article written for AllAboutAlpha.com – the official publication of the  Chartered Alternative Investment Analyst (CAIA) Association Originally posted at: http://allaboutalpha.com/blog/2012/08/26/alpha-hunter-jeff-joseph-on-taking-funds-to-market/ The financial crisis has changed the landscape for any industry wishing to attract and retain investors.  By the end of 2009, most investment managers were- essentially- in survival mode, dealing with dramatic declines in asset prices (across the board) and a wave of redemptions from accounts.  Never ones to be defeated, and supported by…

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The Economics of Branding

An Interview with Interbrand Chairman, Rita Clifton In February 2012 in a paper titled, “The Role of Brands in Human Culture” I noted the significance of branding in our world.  To illustrate this, we should note that the top 10 global brands (as measured by the Interbrand index) have a combined value of over $432 billion (against their total market capitalisation of $1.7 trillion).  That means that 24% of the real economic value of these…

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The Brand of Hedge Funds

Guest article written for AllAboutAlpha.com – the official publication of the  Chartered Alternative Investment Analyst (CAIA) Association Originally posted at: http://allaboutalpha.com/blog/2012/04/26/the-brand-of-hedge-funds/ With almost US$2 Trillion under management, the hedge fund industry is a significant component of the global financial market.  To put their size in context however, it is important to realise that the size of the world equity markets are around US$30 trillion, a factor of more than 10 times larger. During and immediately after…

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The Role of Brands in Human Culture

In these exclusive interviews, we speak to Professor Philip Kotler (S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management and described as ‘the most influential marketer of all time’) and Martin Lindstrom (Chairman and founder of Buyology Inc, who was voted one of the World’s 100 Most Influential people by Time magazine). We discuss the nature of ‘brand’ and ‘branding’ together with the role branding plays in our economic and social world.

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