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marketing

18 interviews

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Taking Funds to Market: Investment Strategy

Guest article written for AllAboutAlpha.com – the official publication of the Chartered Alternative Investment Analyst (CAIA) Association Originally posted at: http://allaboutalpha.com/blog/2012/08/26/alpha-hunter-jeff-joseph-on-taking-funds-to-market/ The financial crisis has changed the landscape for any industry wishing…

10 min read

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The Brand of Hedge Funds: Industry Insights

Guest article written for AllAboutAlpha.com – the official publication of the  Chartered Alternative Investment Analyst (CAIA) Association Originally posted at: http://allaboutalpha.com/blog/2012/04/26/the-brand-of-hedge-funds/ With almost US$2 Trillion under management, the hedge fund industry is a…

10 min read

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The Role of Brands in Human Culture

In these exclusive interviews, we speak to Professor Philip Kotler (S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management and described as 'the…

38 min read