October 19th, 2023 · by Dr. Vikas Shah MBE DL

An Interview with Interbrand Chairman, Rita Clifton In February 2012 in a paper titled, “The Role of Brands in Human Culture” I noted the significance of branding in our world.  To illustrate this, we should note that the top 10 global brands (as measured by the Interbrand index) have a…

19-10-2023 12:17:12
Thought Economics

 

October 19th, 2023 · by Dr. Vikas Shah MBE DL

Guest article written for AllAboutAlpha.com – the official publication of the  Chartered Alternative Investment Analyst (CAIA) Association Originally posted at: http://allaboutalpha.com/blog/2012/04/26/the-brand-of-hedge-funds/ With almost US$2 Trillion under management, the hedge fund industry is a significant component of the global financial market.  To put their size in context however, it is important to…

19-10-2023 12:17:12
Thought Economics

 

October 19th, 2023 · by Dr. Vikas Shah MBE DL
In these exclusive interviews, we speak to Professor Philip Kotler (S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management and described as 'the most influential marketer of all time') and Martin Lindstrom (Chairman and founder of Buyology Inc, who was voted…
19-10-2023 12:17:15
Thought Economics