Why Every Company Needs a Gaming Strategy, A Conversation with Bastian Bergmann.

December 12th, 2025 · by Dr. Vikas Shah MBE DL
In this interview, I speak to Bastian Bergmann, the author of "Press Play - Why Every Company Needs a Gaming Strategy." Bastian is cofounder and Chief Operating Officer of Solsten, a technology startup that empowers companies to create personalised content using AI and psychological data. Among its customers are globally…
12-12-2025 9:22:59
Thought Economics

 

A Conversation with Julian Metcalfe OBE, Founder of Pret a Manger & itsu

September 17th, 2025 · by Dr. Vikas Shah MBE DL
In this interview I speak to the Founder of Pret a Manger and itsu, Julian Metcalfe OBE, one of the UK’s most successful hospitality entrepreneurs. We discuss the realities of what it takes to build a scaling business together with his learnings on building some of the UK’s most successful…
17-09-2025 19:37:34
Thought Economics

 

A Conversation with Rory Sutherland, Vice Chairman of Ogilvy & One of The World’s Foremost Experts in Marketing, Branding & Human Behaviour.

September 17th, 2025 · by Dr. Vikas Shah MBE DL
In this interview I speak to Rory Sutherland, Vice Chairman of Ogilvy and one of the world’s foremost experts in marketing, branding & human behaviour. We discuss how a deep understanding of human psychology and behaviour has enabled some of the world's most successful brands to succeed.
17-09-2025 19:45:56
Thought Economics

 

The Age of Outrage & How to Lead in a Polarised World – A Conversation with Professor Karthik Ramanna

September 17th, 2025 · by Dr. Vikas Shah MBE DL
In this interview, I speak to Professor Karthik Ramanna, one of the world’s foremost experts on governance and leadership in crisis. We discuss the reasons why our world feels so outraged- and how leaders can build resilient organisations which can make sense of outrage, turn down the temperature, progress through…
17-09-2025 19:50:58
Thought Economics

 

A Conversation with Gary Rosen, Publicity & Communications Advisor to Some of the World’s Biggest Celebrities & Corporations.

September 19th, 2025 · by Dr. Vikas Shah MBE DL
Gary Rosen is one of the world's foremost celebrity and corporate publicists. Over the last 20 years, Gary has fostered excellent relationships with major Fortune 500 companies, studios, celebrities, authors, and musicians. GRC's clients include Judge Judy Sheindlin, Presiding Judge on Judy Justice, on Amazon freevee. The company also handles…
19-09-2025 9:05:57
Thought Economics

 

The Three Marketing Principles That Scaled Over 3,000 Brands – A Conversation with Erik Huberman

September 19th, 2025 · by Dr. Vikas Shah MBE DL
Ever wonder how the biggest brands in the world make it to the top? Here's a hint: it's more than just a well-placed billboard or a TV ad. According to Erik Huberman, the Founder and CEO of Hawke Media, there's a common framework behind every successful marketing strategy. After helping…
19-09-2025 9:21:06
Thought Economics

 

October 19th, 2023 · by Dr. Vikas Shah MBE DL
Research has shown that evolution has created the psychological mechanisms which have enabled, and emboldened the spread of faux-intellectual movements (anti-vaccination, climate-deniers) and which can explain most of our deep rooted preferences, beliefs, and consumption instincts. To learn more, I spoke to Dr. Gad Saad a professor, evolutionary behavioural scientist,…
19-10-2023 12:16:04
Thought Economics