Renzo Rosso founded the Diesel brand in 1978 and made it an alternative lifestyle icon all over the world. Today he is the president of OTB, the group controlling brands Diesel, Maison Margiela, Marni, Jil Sander, Viktor & Rolf, Amiri and companies Staff International and Brave Kid, with over 6,000 employees worldwide and a 2019 turnover of over 1.5 billion euro. Through his personal company, Red Circle, he invests in companies and sectors that share a strong drive for innovation (Depop, ICONIQ Capital, Cortilia, Masi Agricola, Planet Farms, med-tech companies and more). Red Circle also owns the Pelican Hotel in Miami, the Chiltern Firehouse Hotel in London, and the Hotel Ancora in Cortina D’Ampezzo. Through the OTB Foundation, which he founded in 2008, he has invested in over 250 social projects around the world, from the restoration of the Rialto Bridge in Venice, to the support of communities affected by natural disasters, to programs helping women, young people, and integration. In the Covid emergency, OTB Foundation was among the most concretely active realities in Italy. In this interview, I speak to Renzo Rosso, President of OTB Group, about his life in entrepreneurship, creative vision, what it takes to build iconic, global fashion brands and why philanthropy & sustainability matter.

Thought Economics

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