The Pitch

We’ve all seen the TV shows… Nervous start-ups go up against a panel of investors, giving their elevator-pitch followed- almost instantaneously- by a round of severe grilling.  The lucky few survive, with more cash, less equity and hopefully a brighter future. The phenomenon of ‘the pitch’ however, once exclusively the prevail of start-up land, is now part of business life.  Clients that I advise, ranging from early-stage companies, to research scientists looking to raise huge…

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