Over 3,500 businesses around the world, including household names such as Danone, Innocent and Patagonia, have taken the journey to become Certified B Corporations- committing to the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy. Andrew Kassoy is the cofounder and CEO of B Lab Global, the not-for-profit behind the B Corp movement. In this exclusive I spoke to Andrew about the role of business in society, the story of the B Corp movement and how businesses can balance profit with purpose.