“I earn my living from coaching people how to fight….” Writes John Kavanagh in the opening of his book Win or Learn. He continues “…it may come as a surprise, therefore, to learn that until I was in my early twenties, I was terrified of fighting. I hated arguing, shouting, violence – all forms of conflict, basically. That’s not unusual, of course, but to be honest, I was a bit of a wimp…” Employing the motto ‘win or learn’, Kavanagh has become a guru to young men and women seeking to master the arts of combat. His gyms have become a magnet for talented fighters from all over the globe who want to learn from the man who coached fighters including Conor McGregor, Makwan Amirkhani, and Gunnar Nelson. In this exclusive interview, I spoke to Coach Kavanagh to learn what it takes to win, and what we can all learn from his experiences training some of the world’s top fighters.