From humble beginnings in 1984, TED (Technology, Entertainment, Design) has grown to become the centre of gravity for the intellectual curious of our digital era. Their flagship TED conference, and global network of TEDx events have created hundreds of thousands of unique pieces of video content, watched billions of times, covering topics as diverse as humanity itself. This remarkable organisation is bound together with the single mission, that being to promote ideas worth spreading. TED has showcased many of the world’s greatest speakers and storytellers, and I caught up with the organisation’s owner & curator, Chris Anderson to learn more about storytelling and what makes a great talk.

Thought Economics

How Creativity, Animation and Stories define us. In these exclusive interviews we speak to Ed Catmull (Co-Founder of Pixar Animation, and President of Walt Disney Animation Studios), Nick Park (Oscar Winning Writer, Director and Animator with Aardman Animation) and Jonathan Gottschall (A world expert in storytelling and Distinguished Research Fellow in the English Department at Washington & Jefferson College). We discuss the fundamental role of storytelling in human existence, and learn the secrets of creativity, animation and great stories.

Thought Economics

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