People who come in through the games engage more with the news and other content — and ultimately become more valuable subscribers overall. Gaming becomes the entry point that leads them into the broader New York Times ecosystem. It’s been so successful that they’ve actually flipped their old saying. Back in the 1940s, the Times used to say, ‘People come for the news and stay for the games.’ Now it’s the other way around.
Bastian Bergmann — People who come in through the games engage more with the ne
People who come in through the games engage more with the news and other content — and ultimately become more valuable subscribers overall. Gaming becomes the entry point that leads them into the broader New York Times ecosystem. It’s been…