I wish I could sit here and say that a group of us built a strategy, formula, and tried to work it all out – but it was nothing like that. It was organic. It was reaching out to our heroes on YouTube to see if they liked our kit. They loved our kit, they started wearing it and we started to get to know them – and eventually invited them to our events. It was super organic.
Ben Francis — I wish I could sit here and say that a group of us built a s
I wish I could sit here and say that a group of us built a strategy, formula, and tried to work it all out – but it was nothing like that. It was organic. It was reaching out to our…