Bruce Buffer — There is an old saying in martial arts… blood and honour. In

There is an old saying in martial arts… blood and honour. In battle, you battle, but afterwards there’s respect. You’re giving everything in that place- you’ve done everything you can apart from dying, and you’ve shared that with this other individual. You shared blood, tears, sweat and competition. It’s the height of challenge- and once that challenge is over, the better man or woman wins in that moment – and so the opponents have nothing but respect for each other.

About the Author

Dr. Vikas Shah MBE DL has significant experience in founding, leading and exiting businesses to trade, private-equity and listed groups. He is currently a Non-Executive Board Member of the UK Government's Department for Energy Security & Net Zero (DESNZ). He also serves as a Non-Executive Director for the Solicitors Regulation Authority, The Institute of Directors, and Enspec Power. He is Co-Founder of leading venture lab Endgame and sits as Entrepreneur in Residence at The University of Manchester's Innovation Factory. Vikas was awarded an MBE for Services to Business and the Economy in the Queen's 2018 New Year's Honours List. In 2021, he became a Deputy Lieutenant of the Greater Manchester Lieutenancy. He holds an Honorary Professorship of Business at The Alliance Business School, University of Manchester, an Honorary Professorial Fellowship at Lancaster University Management School (LUMS), and was awarded an Honorary Doctorate in Business Administration from the University of Salford in 2022.