In a world where everyone gets to play in social media, we’re about to realise that the vast majority of people aren’t good enough. We’ve never had to quantify this before because there were people in-place to filter the people America got to see, and most were qualified to some level. Now we have an ecosystem where everyone gets out there and says they’re great. The vast majority are not going to be great at what they pontificate to be great at, and we’re going to watch them fail right in front of our eyes.