Twitter, Facebook and Instagram were play attention games – they reward creators with ‘status points,’ likes, retweets and quote tweets for example. Those rewards come to those who are best at monopolising attention… that’s not the same thing as telling the truth or acting in good faith. The things that get rewarded in those systems are things that provoke, divide and drive outrage – so we end up with a broken media economy that drives us all crazy and doesn’t represent the best version of ourselves.
About the Author
Dr. Vikas Shah MBE DL has significant experience in founding, leading and exiting businesses to trade, private-equity and listed groups. He is currently a Non-Executive Board Member of the UK Government's Department for Energy Security & Net Zero (DESNZ). He also serves as a Non-Executive Director for the Solicitors Regulation Authority, The Institute of Directors, and Enspec Power. He is Co-Founder of leading venture lab Endgame and sits as Entrepreneur in Residence at The University of Manchester's Innovation Factory. Vikas was awarded an MBE for Services to Business and the Economy in the Queen's 2018 New Year's Honours List. In 2021, he became a Deputy Lieutenant of the Greater Manchester Lieutenancy. He holds an Honorary Professorship of Business at The Alliance Business School, University of Manchester, an Honorary Professorial Fellowship at Lancaster University Management School (LUMS), and was awarded an Honorary Doctorate in Business Administration from the University of Salford in 2022.