We needed to shift the media economy off a dependence on online advertising, and we needed to change who the customer is. Both things are possible with paid subscriptions because it’s trust rather than content that gets monetised.
Hamish McKenzie — We needed to shift the media economy off a dependence on onl
We needed to shift the media economy off a dependence on online advertising, and we needed to change who the customer is. Both things are possible with paid subscriptions because it’s trust rather than content that gets monetised.