The power of routinization is that it allows you to spread a shared set of identity markers to a large population—and to do so very quickly. All you need is a handful of proselytizing leaders willing to travel from village to village, spreading the same ideas and behaviours, and you can soon create a vast tradition encompassing hundreds of communities.
Harvey Whitehouse — The power of routinization is that it allows you to spread a
The power of routinization is that it allows you to spread a shared set of identity markers to a large population—and to do so very quickly. All you need is a handful of proselytizing leaders willing to travel from village…