It’s important to differentiate between a large market and a large opportunity; they’re not one and the same. The ideal scenario is to tackle a significant problem within a substantial market, thereby creating a sizable opportunity.
James Sherman — It’s important to differentiate between a large market and a
It’s important to differentiate between a large market and a large opportunity; they’re not one and the same. The ideal scenario is to tackle a significant problem within a substantial market, thereby creating a sizable opportunity.