I realised that athletes were my customers- they were the people I wanted to sell too. We wrote to them with a 15% discount offer, and the chance to become an agent to help fund their club. I must have got 200 agents signed-up and the business started to grow.
Joe Foster — I realised that athletes were my customers- they were the pe
I realised that athletes were my customers- they were the people I wanted to sell too. We wrote to them with a 15% discount offer, and the chance to become an agent to help fund their club. I must have…