I’d only been at Apple a few months and I was sitting in the Macintosh lab with Steve Jobs and Bill Gates listening to them talking about their ‘noble cause.’ I had never heard about having a ‘noble cause’ in business- for me, it was about gladiatorial competition… Here was Steve Jobs and Bill Gates talking about empowering knowledge workers with tools for the mind, making them incredibly productive, and helping them to change the way things were done in our world; creating entirely new industries in the process.