Early customers are animated by belief, not utility. They buy for aesthetic reasons, not practical ones. There’s an aesthetically superior future they co-create with the founders. You only want to talk to people who are primed to move to that different future with you.
Mike Maples Jr — Early customers are animated by belief, not utility. They bu
Early customers are animated by belief, not utility. They buy for aesthetic reasons, not practical ones. There’s an aesthetically superior future they co-create with the founders. You only want to talk to people who are primed to move to that…