80% of self-made billionaires we studied made their mark in mature, competitive markets. They weren’t all ‘exactly’ new products that came out – they were maybe a variation of a business model or existing product that pleased the customer in a different way. Think of Howard Schulz with Starbucks, or Sara Blakeley with Spanx for example.
Mitch Cohen — 80% of self-made billionaires we studied made their mark in
80% of self-made billionaires we studied made their mark in mature, competitive markets. They weren’t all ‘exactly’ new products that came out – they were maybe a variation of a business model or existing product that pleased the customer in…