If you’re aiming to compete for the same clientele as major banks like JP Morgan Chase, you’re entering a highly competitive arena with slim profit margins. However, targeting a segment that such banks deem too risky or uninteresting presents a lucrative opportunity. We considered focusing on demographics or small-medium enterprises that were essentially deemed un-fundable by mainstream financial institutions. The idea was to make these groups profitable and easier for any entity, including banks, to underwrite.