Older generations give their trust to experts and influencers based on who and what: credibility, qualifications, and institutional affiliations. Younger generations, by contrast, trust based on how someone makes them feel. And you can manipulate that incredibly effectively in 15 seconds of video: the music, the mood, the atmosphere.
Rachel Botsman — Older generations give their trust to experts and influencer
Older generations give their trust to experts and influencers based on who and what: credibility, qualifications, and institutional affiliations. Younger generations, by contrast, trust based on how someone makes them feel. And you can manipulate that incredibly effectively in 15…