Trust is a confident relationship with the unknown. And the reason this is so important is that trust isn’t, at its essence, an asset or an attribute or a currency. It’s a belief. It’s what we believe about someone or something. That definition is slightly counterintuitive because, often, when people think about trust, they talk about knowing what to expect from someone or knowing what the outcomes will be. So, they’re actually thinking about trust through the language of risk, thinking about it in terms of certainty. And that’s not what trust is.