Trust is a confident relationship with the unknown. And the reason this is so important is that trust isn’t, at its essence, an asset or an attribute or a currency. It’s a belief. It’s what we believe about someone or something. That definition is slightly counterintuitive because, often, when people think about trust, they talk about knowing what to expect from someone or knowing what the outcomes will be. So, they’re actually thinking about trust through the language of risk, thinking about it in terms of certainty. And that’s not what trust is.
About the Author
Dr. Vikas Shah MBE DL has significant experience in founding, leading and exiting businesses to trade, private-equity and listed groups. He is currently a Non-Executive Board Member of the UK Government's Department for Energy Security & Net Zero (DESNZ). He also serves as a Non-Executive Director for the Solicitors Regulation Authority, The Institute of Directors, and Enspec Power. He is Co-Founder of leading venture lab Endgame and sits as Entrepreneur in Residence at The University of Manchester's Innovation Factory. Vikas was awarded an MBE for Services to Business and the Economy in the Queen's 2018 New Year's Honours List. In 2021, he became a Deputy Lieutenant of the Greater Manchester Lieutenancy. He holds an Honorary Professorship of Business at The Alliance Business School, University of Manchester, an Honorary Professorial Fellowship at Lancaster University Management School (LUMS), and was awarded an Honorary Doctorate in Business Administration from the University of Salford in 2022.