The starting point is to realise that brand, in whatever type of organisation, is the most important and sustainable asset you’ve got. People may leave or die, buildings may dilapidate or fall down, products and services may become obsolete… The thing that lives on is brand.
Rita Clifton — The starting point is to realise that brand, in whatever typ
The starting point is to realise that brand, in whatever type of organisation, is the most important and sustainable asset you’ve got. People may leave or die, buildings may dilapidate or fall down, products and services may become obsolete… The…