A fantastic business stumbles onto something psychological which just gives it a fantastic edge. Netflix’s killer psychological hack was ‘have 3 DVDs at any one time, watch them as often as you want, change them out as often as you want, £19.95 a month. No late fees ever.’ That turned into a business worth billions.
Rory Sutherland — A fantastic business stumbles onto something psychological w
A fantastic business stumbles onto something psychological which just gives it a fantastic edge. Netflix’s killer psychological hack was ‘have 3 DVDs at any one time, watch them as often as you want, change them out as often as you…