If you benchmark on everything, you simply become more similar to your competitors and move into a red ocean space which is highly, highly, brutally competitive. There’s only room for one, maybe two at most, cost-cutting businesses.
Rory Sutherland — If you benchmark on everything, you simply become more simil
If you benchmark on everything, you simply become more similar to your competitors and move into a red ocean space which is highly, highly, brutally competitive. There’s only room for one, maybe two at most, cost-cutting businesses.