You can’t be in both lanes; you have to pick one. If you are making a film and you go to Warner Brothers, they’ll give you $50 million and a whole stack of notes that will make your movie worse creatively, but more successful from their commercial perspective so it can get through gatekeepers and return the investment.
Seth Godin — You can’t be in both lanes; you have to pick one. If you are
You can’t be in both lanes; you have to pick one. If you are making a film and you go to Warner Brothers, they’ll give you $50 million and a whole stack of notes that will make your movie worse…