For me, it wasn’t about creating a traditional business plan but rather channelling my 1960s mindset—I aimed to amaze and captivate people. I wanted passersby to wonder, ‘Have you seen that? What’s going on there?’ Ultimately, this desire to make an impression has been the connecting thread in everything I’ve undertaken.
Simon Woodroffe — For me, it wasn’t about creating a traditional business plan
For me, it wasn’t about creating a traditional business plan but rather channelling my 1960s mindset—I aimed to amaze and captivate people. I wanted passersby to wonder, ‘Have you seen that? What’s going on there?’ Ultimately, this desire to make…