I wanted passersby to wonder, ‘Have you seen that? What’s going on there?’ I understood that excellent food would ensure repeat customers, but initially, my primary goal was simply to astonish and differentiate myself radically enough to draw attention.
Simon Woodroffe — I wanted passersby to wonder, ‘Have you seen that? What’s go
I wanted passersby to wonder, ‘Have you seen that? What’s going on there?’ I understood that excellent food would ensure repeat customers, but initially, my primary goal was simply to astonish and differentiate myself radically enough to draw attention.