In markets like books, art, music, and Hollywood, it’s extremely hard to predict which products will become runaway hits. In the early days, if a high-status person embraces a product, it can have an enormous impact on its trajectory. Influential people adopt and endorse a product, which gives it an initial push.
Toby E. Stuart — In markets like books, art, music, and Hollywood, it’s extre
In markets like books, art, music, and Hollywood, it’s extremely hard to predict which products will become runaway hits. In the early days, if a high-status person embraces a product, it can have an enormous impact on its trajectory. Influential…