Social platforms are bizarrely distortive of how the social world works. What these platforms do is take local phenomena and turn them into global phenomena. That shift takes audiences that were once local and turns them global. It also puts the anointment dynamic on steroids, because now your potential reach is basically unlimited.
Toby E. Stuart — Social platforms are bizarrely distortive of how the social
Social platforms are bizarrely distortive of how the social world works. What these platforms do is take local phenomena and turn them into global phenomena. That shift takes audiences that were once local and turns them global. It also puts…