Have you ever read Robert Greene’s 48 Laws of Power? One of the laws is ‘discover every man’s thumbscrew,’ which means that every person has something that matters deeply to them. I think you can approach this not from a negative perspective, but a positive one: to understand the ‘good guys,’ the ‘bad guys,’ and everyone in between. Why do they do what they do? As a journalist, the best way to uncover that is to listen—authentically.