Will.I.Am — ‘Brand,’ is what journalists and industry-people say… we say

‘Brand,’ is what journalists and industry-people say… we say culture movement. As artists we say culture! Movement! And analysts say brand. I don’t know what a brand is, but I know what a freakin’ movement is…. if you want to know what a culture-movement is, remember that Dr. Martin Luther King didn’t stand up and say, ‘here’s our brand!’ – he created a movement.