In my experience, unless you are directly affected by a human rights abuse, you are unlikely to give it a second thought. How many times do you draw breath a day? It’s about 22,000 times – you don’t think about it until you can’t. That’s exactly how most people view human rights- they are generally apathetic and may express some concern or sympathy when they hear about something on the news, but they don’t mobilise unless it affects them directly.