The real strength of our culture lies in what happens once our basic needs are met. As social capital develops, humans become increasingly able to perform feats way beyond the biological and cognitive limitations of the individual.

Your brain has an agenda: to make you feel good about you. So if you're the CEO, and you decided to launch a product two weeks ago, your brain assumes, 'Well, that must have been the right decision.' It starts scanning the environment for proof — cherry-picking anything that confirms you were right.

The goal is to make people care about the story, which is why our audience often engages deeply with our coverage. It's extensive, yet also personal, bringing the news directly into people's homes, into their living rooms, and bedrooms, in a way that helps them empathize with those we interview.

If someone consistently films artillery strikes from their home, not only can we geolocate where the strikes are occurring, but we can also pinpoint the filmer's residence. If an unfriendly state actor would rather not have such footage made public, they could easily direct their artillery towards the identified filming location. This situation underscores the importance of witness protection.

The world is lying to you. It tells you that in 10,000 hours you can become excellent at what you do and that your strength will never wane. That is a complete, utter, falsehood. At some point, the greatness that came to define who 'you' are will wane.