Lucia Annunzio on High Performance Leadership & Culture
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Understanding sales cuts to the core of basically why people say yes, why people give you rejections, and what has to line up in someone's mind before they say yes. It doesn't matter what you're selling, it could be offline or online, tangible or intangible, expensive or inexpensive. It doesn't matter what it is.
His physics was the part of his attempt to find magic which actually worked! I see science similarly to that. This is still a magical and mysterious thing that we are able to understand the world in very powerful and predictive ways- that is the foundation of all of our technologies today.
The difference between rap, jazz, blues, rock & roll, pop, r&b and all that is that the hip-hop artists held on to it…. MTV didn't play any people of colour until hip-hop came along. They had Michael Jackson then they had Run D.M.C. Run D.M.C's 'Rock Box' and these records were honest and real reflections of what came from these people's communities- from a poetry and music standpoint.
At the beginning I literally started a business out of passion. I loved fitness- it changed my life- it changed my schooling, education and taught me skills that changed my life for the better. I just wanted to be in fitness. When we started the business- whilst the first 6 months were difficult- it started to gain momentum and started to feel like a real opportunity. That's when I had to grab the business by the 'scruff of the neck' and drag it to where I thought it needed to be.
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