Here's the thing: if people really want to do something, all they need to do is meet someone who's built something from scratch to show them that it can be done by someone just like them.

Silence is not an option. Businesses have an obligation to make sure their products and services meet the needs of humanity in a way that is not damaging, but healthy.

The most successful organisations I've met over the years have a very-strong senses of culture (even from start-up stage). This isn't the soft process of drafting a mission statement for your website, but genuinely understanding the type of personality you want your company to have.

I would essentially start by abandoning everything Osborne set out to do. I would be cutting taxes, not raising them. I would immediately reverse the VAT raise that he had. I would impose those within an hour of taking office.

While it may seem an altogether preposterous notion that people should have to pay for air, a very basic component of life- one must read this hypothetical tale in context of the fact that over 1.7billion people cannot afford food (also a very basic component of life)- and a similar amount have little access to clean drinking water (another very basic component of life).