In the same way that kids would benefit from healthy, happy parents- startups would benefit from healthy, happy founders.

We characterise our ideal 'Substacker' in affectionate terms – we call them outsider nerds – they're outsiders insofar as they don't fit comfortably in the dominant media structure for whatever reason – perhaps they feel they can do better work outside of it They're nerds insofar as they're especially knowledgeable or passionate about a particular subject area.

The term Arctic itself is misleading. It sounds like a region. It is in fact a big part of the planet of continental size. If you add all the Arctic areas up – Alaska, Canada, Greenland, the Nordics, and Russia – it's almost the size of Africa. Imagine if it was only 30 years ago when we discovered Africa!

For thousands of years of human history—let alone pre-history—there was never this sense, so common to us now, of a future likely to be radically different from the present. There was really a sense that humanity had already reached its peak, and so the question wasn't what comes next that's better, but rather how to prevent decline and loss.

Digital technology and instant news cycles, together with the aggressive marketing of fear-mitigating products and services, are certainly driving fear in contemporary society. Today, fear is closely related to the problem of misinformation and disinformation, and to the erosion of trust in political institutions.