It has been said that we went to the moon to explore the moon, but while we were there, we looked over our shoulder and discovered Earth. Seeing the Earth in that perspective upgraded the firmware of all our brains, of everyone's subconscious. Those missions sparked Earth Day, the Environmental Protection Agency, a comprehensive Clean Air Act... So much activism came from seeing that there's no hint of anyone coming to help us from somewhere, that we're here by ourselves on one planet.

Rather than recruiting someone who assumes they've mastered it all, we seek those who regard their roles with awe. It's essential for us that they are moved by our journey and mission, and harbor an eagerness to learn, not just contribute.

You don't have to choose a business that's going to drown you, be a treadmill, or suck you underneath. You can start slow, make a bit of money and then double down. You don't have to risk it all at the beginning. Start slow… make a bit of money… make a bit more… then you're playing with the house's money.

I tell people to activate their inner honey badger. Even your professor should not be free from criticism.

That thing of me being anonymous and just the music that's moving the person.