This decade, their GDP will increase by about $12 trillion, i.e. they will create another one of themselves! More importantly, the share of consumption in this decade's growth will be bigger and this is where the big opportunity lies. I am especially optimistic about the Chinese consumer.

Our mate choices are the ultimate form of consumer choice. I can pretty much fit most of our purposeful behaviours under the umbrella of consumption.

No nation is rich enough to pay for both war and civilization. We must make our choice; we cannot have both.

Life is a masterpiece of complexity. We will never understand, in a near future, the extraordinary complexity of the simplest forms of life.

If you asked most people to categorise good trades and bad trades, you would find the answers to be quite simple… If it makes money it's a good trade, and if it loses money, it's a bad trade. That's not true at all… There's a very simple test to see whether something was a good or bad trade. You have to ask the question: 'If I was faced with the exact same information and circumstances again, would I still make the same trade?'. If the answer is yes, then it was not a bad trade.