Response to, and resolution of what lay behind the merciless attack, should theoretically still be for peaceful resolution in accordance with the UN Charter.

Innovation is a skill, a teachable skill, just like management. If you focus on a handful of key principles, you can effectively drive innovation in any type of business. Innovative companies are not afraid of failure – they're willing to take risks, fail forward, learn from missteps, pivot, and keep going.

At the beginning I literally started a business out of passion. I loved fitness- it changed my life- it changed my schooling, education and taught me skills that changed my life for the better. I just wanted to be in fitness. When we started the business- whilst the first 6 months were difficult- it started to gain momentum and started to feel like a real opportunity. That's when I had to grab the business by the 'scruff of the neck' and drag it to where I thought it needed to be.

We are all strategists or game theorists at heart – it took several decades of people writing-down models and articles before we recognised what we know from playing poker; we don't know our opponent's hand.

In the last 20 years I believe I have become a hybrid entrepreneur – believing in the power of technology and process, but also in the very deep humanistic point of view. I guess it's a weird mix of Italian with Silicon Valley.