More than most artforms, music is the one that can't be beaten, tamed or matched. It just impacts your soul. I love producing music that gives people hope, makes them feel good, and gets them dancing and moving.

Initially, there was no intention of doing anything with Deliciously Ella – it was a personal project, and that allowed it to grow as a community, and a space, that wasn't commercially focused. I think this gave it a level of authenticity that perhaps some brands struggle with and in retrospect it's been a really interesting approach, albeit an unusual one.

Money is a cultural abstract. It is the social, cultural and legal consensus of what a given society- at a given time- considers as being money.

You don't pick an aesthetic in abstract – you need to have a core point, a core reason to make a film, and the form of aesthetic springs from that necessity. Everything has to relate to that core intention.

For the first time as a species, we're truly in the dark about what's around the corner. In the past, the human brain could synthesize information and anticipate the future. But now, in an era where computational intelligence dominates innovation, no human can accurately forecast what lies ahead.