Rory Sutherland on Marketing, Branding & Human Behaviour
Explore an archive of more than 3,000 quotes.
You cannot understand entrepreneurial activity without understanding optimism. Research has shown that optimism and overconfidence in individuals is directly linked to their engagement in entrepreneurial activity.
Grayson Perry once said that, 'art is our way of creating the narrative to what goes on around us…' and that really stuck with me. As silly as the discos are, they are actually how our family have made a story out of our world being turned upside down.
Choices are like train tracks – the train go where the tracks take them – we go where our choices take-us. Our lives are a reflection of the poor, and the positive, life choices we've made (and make!).
Risk is actually an asset. Fear isn't meant to be dismissed; it's intended to be embraced. Fear sharpens your focus, enhances your performance, and boosts your resilience. This is something many haven't realised—fear is a superpower meant to be embraced, not avoided.
We have to interact with everyone so no one feels left out or ashamed; these negative emotions can kill curiosity and creativity.
Ten in-depth articles distilling insights from over 550 interviews with the world's leading thinkers, creators, and changemakers.