The iron in the haemoglobin in your blood was cooked up in the heart of a massive star that blew up about 8 billion years ago. We understand now in pretty good detail, how intimately connected we are with the cosmos.

I think the biggest risk is the situation with the EMU as I have explained. I can see that this has the potential to derail the world economy in the same way the 2008 credit crisis did.

The biggest mistake is thinking that some people at the top make strategy, while everybody else executes it. It feels intractable at this point, it's so ingrained in our way of thinking. You don't want people who sit there faithfully executing strategy, you want people who lead their part of the organisation and who engage in good communication.

To my mind, the essence of capitalism is that decentralised economic decisions can be taken in firms that compete against each other in structured markets, and do so under strong incentives for growth and the increase of productivity. It's the only system we've ever hit-on that appears to be capable of driving mass prosperity.

You are going to have to get out there and sell yourself. Make a fool of yourself – whatever it takes. Make sure you appear on the front page and not the back pages.