'Brand,' is what journalists and industry-people say… we say culture movement. As artists we say culture! Movement! And analysts say brand. I don't know what a brand is, but I know what a freakin' movement is….

If you want to see where human nature is most revealed, you have to look at human beings in their most stressful and painful scenarios. It is in those situations that you can learn how people behave and how you can behave.

The more pronounced a group identity is, especially when an identifiable outgroup exists, the more likely individuals are to dehumanize those not in their group. When asked to describe oneself, if the first identification that comes to mind is that of the group, the likelihood of outgroup dehumanization increases, seeing them as less than human.

Before you think about the alpha, you have to think about the client's beta.

A great entrepreneur always acts with full intention and without limitation, always striving for the best in everything they do. From an early age I knew I had to rely on myself, look after myself, to not be afraid of anything. It gave me huge confidence and unshakable belief.